As reported byUnited Press International
On July 28th a suit was filed by Horizon Group Management over a twitter post by one of its residents who tweets: "Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it's okay."
The suit claims that Bonnen "maliciously and wrongfully published the false and defamatory Tweet on Twitter, thereby allowing the Tweet to be distributed throughout the world,".
With so many organizations looking at utilizing social networking, blogging, and tweeting it is important to understand the risks involved. Possible Personal and Advertising injury as well as Intellectual Property Infringement can easily occur by employees tweeting and blogging on behalf of your organization.
Furthermore, most commercial insurance policies will exclude Personal and Advertising injury "arising out of an electronic chat room or bulletin board the insured hosts, owns, or over which the insured exercise control" (ISO CG00 01 12 07). As well as Personal and Advertising injury "arising out of the infringement of copyright, patent, trademark, trade secret or other intellectual property rights" (ISO CG00 01 12 07).
Insurance companies are well aware of this exposure and have developed innovative products to assist in covering this potential gap. Professional, Communications, & Media Liability policies, in many forms are available as endorsements or stand alone products and will compliment your enterprise wide risk management program. In many cases, coverage is relatively inexpensive with minimum premiums as low as $2,000.
Don't be caught by surprise! Twitter, Blogs, Facebook and other social media exposures are soon becoming just another part of an organizations daily operations, and should be carefully considered in your risk management program.
There is a great article from the financial post on the personal liability of tweeting that you can find here:
