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09/22/2010

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Hur Guler

1-800-Flowers.com, Inc. Sues Small Independent Florist www.Flowers.ms

1800Flowers files suit to stop competition.

Cambridge — July 13, 2011 — Flowers, LLC and manager Hur Guler have been sued

by 1-800-Flowers.com, Inc. for alleged Trademark infringement. 1-800-Flowers claims that

the defendant has engaged in trademark infringement by bidding on various keywords and

purchasing sponsored ads using various search engines, Google, Yahoo and Bing.

Flower Wars

It is Flowers, LLC position that consumers deserve the right to choose between any

number of floral delivery options, and that placing a sponsored ad, which in no way uses the

Plaintiff’s trademarks does not constitute infringement. A recent decision by the 9th Circuit

Court of Appeals (Network Automation, Inc. v. Advanced Sys. Concepts, Inc.) supports Flowers,

LLC’s position. The Internet is a shared marketing channel, and 1-800-flowers has made a

concerted effort to reduce consumer choice and competition. Through the O’Connell Law

Office, in Arlington, Massachusetts, Flowers, LLC intends to defend its legally justified position

on its own behalf and on behalf of each other advertiser seeking fairness in the marketplace.

About Flowers, LLC

Founded in 2003 and headquartered in Cambridge, Massachusetts. Flowers, LLC is a small
company with one location and seven employees. Flowers, LLC is committed to quality and
world class service. Our 100% FTD Florist Satisfaction Guarantee is our personal commitment
to creating long term relationships with our customers. We choose only the freshest, highest
quality flowers and professional and caring FTD Florists serving all floral needs.

www.flowers.ms

www.ftdfloristsonline.com/flowers

For more information, press only:
Hur Guler, 617-349-0032, flowers@folmail.com

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